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Bí kíp khi chọn KOLs làm marketing

Những thương hiệu lớn như Sam Sung, Oppo và HTC … đã làm quảng cáo thương hiệu bằng KOL một cách thật hiệu quả và thực tế  kinh nghiệm  đã giúp chính họ tìm thấy những cách chọn KOL marketing làm tốt nhất, Đó là không chỉ áp dụng cho các thương hiệu lớn trong và ngoài nước mà còn cho cả các doanh nghiệp vừa và doanh nghiệp nhỏ.

kol viet

Dưới đây là 04 bí quyết mà các bạn nên chú ý khi khi chọn làm marketing bằng KOLs:

Thứ  nhất. Hãy làm từ ngay bây giờ. Đó chính là “Khởi đầu sớm”

Bí quyết  lớn nhất là  được chia sẻ bởi các chuyên gia hàng đàu marketing là hãy bắt đầu kế hoạch ngay bây giờ, kế hoạch phải được khởi đầu của bạn thật sớm. Các trương trình quảng cáo marketing của Samsung đã bắt đầu thuê các KOL từ 08 tháng trước chiến dịch, và  họ bắt đầu  kiểm tra rà soát lại những KOL thật sự phù hợp vào 04 tháng trước khi  chiến dịch KOL bắt đầu

Thứ hai: Giữ gìn mối quan hệ với các  KOL hay những đơn vị KOL cùng bạn

Thực sự bạn phải đầu tư Giữ gìn mối quan hệ với các  KOL hay những đơn vị KOL cùng bạn. Nếu bạn đang bắt đầu một chương trình marketing KOL bạn nên dành ra những nhân sự có mối quan hệ tốt với KOL, vì đó là một cách tạo nên hiệu quả của  doanh nghiệp. và việc tạo ra các mối quan hệ những KOL có thể giúp doanh nghiệp của bạn thực sự rất nhiều trong tương lai.

hoa hau thu dung

Thứ ba: Biết lý do tại sao bạn đang làm marketing qua KOL

Biết được tại sao bạn đang làm marketing truyền thông qua KOLs, và hiểu cách truyền đạt điều đó sang những KOL mà bạn đã và đang hợp tác là điều rất quan trọng.

Việc connect với các KOLs hoặc công ty KOLs cũng giúp bạn có thể tiếp cận với những ý tưởng mà bạn chưa được nghe đến bao giờ,  bạn không biết hay không tự mình nghĩ ra được. Lợi ích  đó là vô hình này chính là sản phẩm them vào của một quan hệ lâu dài, với những lợi ích chung và đã thành công.

Thứ tư: Không có mối quan hệ nào KOL là vĩnh cửu

Cũng như quy luật tự nhiên, không có mối quan hệ nào là vĩnh cửu thế nên đôi khi quan hệ giữa thương hiệu và KOL bị đổ vỡ. vì lý do này hay lý do khác. Khi điều này xảy ra, bạn sẽ cần phải  biết xem xét đến nên  chia tay với người đó Như tất cả mối quan hệ làm ăn, một khởi đầu hoàn hảo  không đồng nghĩa với việc gắn bó mãi mãi  lâu dài. Đơn giản vì có thể trong tương lai KOL hay công ty KOL có thể không còn vị trí cao trên truyền thông, hoặc có dính scadal. Thay vì bị mắc kẹt  với một mối quan hệ và làm lãng phí thời gian của hai bên. việc cắt đứt quan hệ này có thể giúp cho doanh nghiệp bạn không bị lún sâu, và tìm ra các KOL khác tốt hơn

4 bài học kể trên bạn có thể được áp dụng  như những nhà  business phụ trách thương hiệu và xây dựng thương hiệu KOL đang có ý định marketing qua KOL:

Bạn muốn tạo dựng một thương hiệu  muốn thành công và  thu hút được nhiều người ủng hộ  và  thành công cho doanh nghiệp, Đó là lý do  mà vì sao các thương hiệu lớn vẫn đang tiếp tục sử dụng các chương trình marketing qua KOLs và họ vẫn tiếp tục phát triển.

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